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This is what I said last year: "You've secretly coveted your friend's Rolex for years but think you can't afford to own one. I'll bet financial expert Suze Orman would agree with me that with regular savings from your paycheck each month, and dining out a little less each week, you could own an affordable pre-owned man's or lady's Rolex to last your lifetime and the next." In today's market, I'm still saying it.
With timepieces like Patek Philippe, Jaeger-LeCoultre, Cartier, Tourneau or Rolex, pre-owned doesn't mean Barbara Streisand's "Second Hand Rose, Second Hand Clothes" metaphor. Pre-owned means somebody owned it and traded it in for a different or more expensive model. Often the "pre-owned" watch will have never been worn.
Owning a pre-owned Rolex is like having a vintage automobile that is meticulously cared for. It won't lose its value, and most probably will increase over the years, depending on the model. Forgive the clich but Rolex really is the gift that keeps on giving. In fact there is a huge market for pre-owned high-end timepieces ranging in price from five and six figures to affordable models for middle class watch lovers or collectors who are still members of the shrinking middle class.
What You Should Know
A pre-owned original Rolex must carry a certified warranty with factory model and serial numbers. In mint condition including the bracelet, it should look pristine when you open the box. No, I don't sell them. I have a passion for all kinds of timepieces from vintage to the present and love prowling for them. When your automatic, Swiss-made Datejust Oyster Perpetual needs a bath, it can take one with you in warm soapy water or join you for a swim. On her honeymoon, a friend of mine wouldn't part with her wedding gift; she took everything off except her Rolex.
The Genius Behind the Movement
If you don't give a rat's tail about this subject you've already stopped reading. Those who are interested in the origin of things will appreciate some Rolex lore. According to Stuart Jefferson, an American dealer in pre-owned Rolex timepieces, German born Hans Wilsdorf created Rolex in Switzerland in 1908. Wilsdorf claimed the brand name had no meaning whatsoever. But by 1926 he had made the reliable little movement waterproof. One day, frustrated by not being able to open an oyster, he called his new creation the Oyster.
The Movement Behind the Genius
At the time of Charles Lindbergh's historic flight across the Atlantic in 1927, the market-wise Wilsdorf hired English Channel swimmer Mercedes Glietz to wear his new waterproof Rolex Oyster. After swimming over 15 hours, the lady was exhausted while the watch kept on ticking-accurately and on time. Lindbergh, Glietz and the Oyster had made history and world headlines.
That Devil is still in The Details
Unless you do the research, you will be scammed online and off. You can buy Rolex knockoffs that will look authentic, but you won't know the difference unless you do your homework.
For example, a Rolex made prior to the mid-1990s will have tiny holes on the sides where the bracelet attaches to the case. From 1995 onward they are called "no holes case" models and cost more, a minor detail but a break point in pricing. Many people order custom models that have pearl faces, diamonds or other expensive add-ons. An important point because custom models cannot be warranted unless they come directly from the factory.
A factory original will guarantee no "after market" parts. Depending on date of manufacture some original models will have the serial number between the lugs, or a sticker on the back of the case. They come in stainless steel, 14k and 18k gold and a combination of both. There's so much more to know about Rolex, but I'll leave the rest to you for "somewhere in time and the Internet."
"Simplicity-Courage-Humor-Soul"
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